Privacy Policy

Last Updated: November 30, 2025

1. Introduction

VRLY Ventures LLC ("Company," "we," "us," or "our"), operating as Lyynx, is committed to protecting your privacy and personal information. This Privacy Policy describes how we collect, use, disclose, store, and protect information when you access or use our customer reference management platform and related services (collectively, the "Services").

By accessing or using our Services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with this Privacy Policy, please do not access or use our Services.

2. Information We Collect

2.1 Information You Provide

We collect information that you voluntarily provide when using our Services, including:

  • Account Information: Name, email address, password, job title, company name, phone number, and profile photograph.
  • Company Information: Business name, industry, company size, website, address, and logo.
  • Reference Content: Customer testimonials, case studies, success stories, Q&A responses, video testimonials, and related materials.
  • Communication Data: Messages, support requests, feedback, and any other communications with us.
  • Payment Information: Billing details processed through our third-party payment processors.
  • Third-Party Account Data: Information from LinkedIn, Google, Microsoft, or other OAuth providers when you choose to authenticate using these services.

2.2 Information Collected Automatically

When you use our Services, we automatically collect certain information, including:

  • Device Information: Device type, operating system, browser type, unique device identifiers, and mobile network information.
  • Log Data: IP address, access times, pages viewed, referring URLs, and actions taken within the Services.
  • Usage Data: Features used, content viewed, interactions with references, and engagement metrics.
  • Location Data: General geographic location based on IP address.
  • Cookies and Similar Technologies: Information collected through cookies, web beacons, pixels, and similar tracking technologies.

2.3 Information from Third Parties

We may receive information about you from third parties, including:

  • Social media platforms when you connect your accounts
  • Business partners and affiliates
  • Publicly available sources
  • Other users who may provide your information as a reference contact

3. How We Use Your Information

We use the information we collect for various purposes, including to:

  • Provide, maintain, operate, and improve our Services
  • Create and manage your account and authentication
  • Process transactions and send related information
  • Facilitate reference management and sharing between users
  • Send administrative messages, updates, security alerts, and support communications
  • Respond to your comments, questions, and requests
  • Provide customer service and technical support
  • Monitor and analyze trends, usage, and activities
  • Detect, investigate, and prevent fraudulent transactions and other illegal activities
  • Protect the rights, property, and safety of Company, our users, and others
  • Personalize and improve your experience
  • Send promotional communications (with your consent where required)
  • Comply with legal obligations and enforce our agreements

4. How We Share Your Information

We may share your information in the following circumstances:

4.1 With Your Consent

We share information when you direct us to do so or provide explicit consent.

4.2 With Other Users

Reference information you provide may be shared with prospects and other users according to your privacy settings and the platform's intended functionality.

4.3 With Service Providers

We share information with third-party vendors, consultants, and service providers who perform services on our behalf, including hosting, analytics, payment processing, email delivery, and customer support.

4.4 For Legal Reasons

We may disclose information if required by law, regulation, legal process, or governmental request, or when we believe disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.

4.5 Business Transfers

We may share or transfer information in connection with, or during negotiations of, any merger, sale of company assets, financing, acquisition, dissolution, or similar transaction or proceeding.

4.6 Aggregated or De-identified Data

We may share aggregated or de-identified information that cannot reasonably be used to identify you.

5. Data Retention

We retain your information for as long as your account is active, as needed to provide you Services, or as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. The retention period may vary depending on the context of our interactions with you and the type of information.

When you delete your account, we will delete or anonymize your personal information within a reasonable timeframe, except where we are required to retain certain information for legal, regulatory, or legitimate business purposes.

6. Data Security

We implement and maintain reasonable administrative, technical, and physical security measures designed to protect your information from unauthorized access, use, alteration, and disclosure. These measures include encryption, access controls, secure data transmission protocols, and regular security assessments.

However, no method of transmission over the Internet or electronic storage is completely secure. While we strive to protect your personal information, we cannot guarantee its absolute security. You are responsible for maintaining the confidentiality of your account credentials.

7. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

  • Access: Request access to personal information we hold about you.
  • Correction: Request correction of inaccurate or incomplete information.
  • Deletion: Request deletion of your personal information, subject to certain exceptions.
  • Portability: Request a copy of your data in a portable format.
  • Opt-Out: Opt out of marketing communications at any time.
  • Withdraw Consent: Withdraw consent where processing is based on consent.

To exercise these rights, please contact us at compliance@lyynx.com. We will respond to your request within the timeframes required by applicable law.

8. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and track information about your use of our Services. Cookies are small data files stored on your device that help us improve our Services and your experience.

Types of cookies we use include:

  • Essential Cookies: Necessary for the Services to function properly.
  • Analytics Cookies: Help us understand how users interact with our Services.
  • Functional Cookies: Remember your preferences and settings.
  • Marketing Cookies: Used to deliver relevant advertisements (with consent where required).

You can control cookies through your browser settings, though disabling certain cookies may affect your ability to use some features of our Services.

9. Third-Party Links and Services

Our Services may contain links to third-party websites, applications, or services. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party services you access through our platform.

10. Children's Privacy

Our Services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child without parental consent, we will take steps to delete that information promptly.

11. International Data Transfers

Your information may be transferred to, stored, and processed in countries other than your country of residence. By using our Services, you consent to the transfer of your information to countries that may have different data protection laws than your jurisdiction.

12. California Privacy Rights

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including the right to know what personal information we collect, request deletion, opt out of sales (we do not sell personal information), and non-discrimination for exercising your rights.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. Your continued use of the Services after any changes constitutes your acceptance of the updated Privacy Policy.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

VRLY Ventures LLC
d/b/a Lyynx
1346 How Lane, Unit 7
North Brunswick Township, NJ 08901

Email: compliance@lyynx.com