Customer Advocacy

Turning happy customers into champions, advocates, and references.

The Future of Customer Advocacy in an AI-Augmented Sales World

AI is transforming B2B sales, but it cannot manufacture peer trust. Here is how customer advocacy programs must evolve to stay ahead in an AI-augmented world.

Jun 5, 2026 7 min read

Customer Advocacy

Beyond the Reference Call: 5 Ways to Leverage Customer Advocates Across the Buyer Journey

When most companies think about customer references, they picture one thing: the late-stage call where a prospect grills a happy customer before signing the con

May 8, 2026 8 min read

Customer Advocacy

Turning Happy Customers into Willing Advocates: The Customer Success Playbook

Customer Success teams sit on a goldmine. Every day, you're talking to customers who love your product. They share wins in QBRs. They praise your support in ema

May 5, 2026 9 min read

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